Perhaps even more impressive was that revenue for the full year jumped 41%. At the same time, Alphabet’s quarterly operating margin ticked higher to 29%, up from 28% in the year-ago quarter. This resulted in net income of $20.6 billion and earnings per share (EPS) of $30.69, which surged 38%.

This is a huge increase on the publicly-available class A stocks, which only carry 299,360,029 votes. This was controversial at the time because rather than simply issuing fresh stock, Google created a new classification of stock with reduced voting privileges. However, other companies such as Facebook (FB), Snap Inc. (SNAP) and Under Armour (UA) have since seen the benefits of preserving voting rights at the top level of company governance. The move will dramatically lower the price of each share, so as to make them more affordable and appealing for smaller investors. A stock split is when a company divides existing shares into multiple new shares.

  1. In January 2023, Alphabet announced plans to cut approximately 12,000 roles from its workforce, with expected severance and related charges ranging from $1.9bn to $2.3bn.
  2. A company can choose to split its stock multiple times, subject to shareholder approval.
  3. Discover the range of markets you can trade on – and learn how they work – with IG Academy’s online course.
  4. This increased liquidity could make it easier for Google shareholders to buy or sell their shares when they want to.

Its impressive business performance has also given rise to a surging stock price. Alphabet shares climbed 65% in 2021 and are up an impressive 266% and 927% over the preceding five- and 10-year periods, respectively. This pushed the stock price to near $3,000 per share — but its about to get a whole lot cheaper. Class B shares are held by insiders, directors and the founders at Alphabet and Google. John Doerr and senior vice-president and chief legal officer David C. Drummond.

They described the introduction of the third class as “effectively a stock split” in a 2012 letter and said it was something many shareholders had been clamoring for. Alphabet’s diversification strategy involves significant investment in various sectors, increasing competition, legal hassles, and regulatory scrutiny. As of 5 April, analysts anticipated sales and marketing expenses for Q to grow 14.8% year-on-year, and Research and Development (R&D) expenses to grow 17% year-on-year. If fixed costs increase without a corresponding increase in revenue, margins could trend downward.

GOOGL shares are otherwise known as class A, and GOOG shares are otherwise known as class C. Shares in Google’s parent company Alphabet have shot up more than 230% in the last five years, to stand at $2,752.88 on Tuesday. Were the split to happen as of Tuesday’s close, the cost of each share would go from $2,752.88 to $137.64, and each existing holder would get 19 additional shares for every one they own.

Unlike A shares that confer one vote per share, shareholders of B shares receive 10 votes. Google’s parent company, Alphabet, announced a 20-for-1 stock split in February 2022. GOOG and GOOGL are stock ticker symbols for Alphabet (the company formerly known as Google). The main difference between the GOOG and GOOGL stock ticker symbols is that GOOG shares have no voting rights, while GOOGL shares do. Given its dominant position in search and digital advertising, its fast-growing cloud computing segment, and historically low valuation, Alphabet stock is unquestionably a buy on the eve of its stock split.

What should investors do now?

A company can choose to split its stock multiple times, subject to shareholder approval. As for the finer details, the Google stock split date is set for July 15, according to the company. In order to participate in the split, one must own GOOG or GOOGL stock on July 1. GOOG and GOOGL will be undergoing a huge 20-to-1 stock split with this upcoming event. This means for every one share of GOOG or GOOGL stock one owns, they will receive another 19 shares on July 15. GOOG and GOOGL stocks have been in high demand for over two decades at this point.


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Each shareholder at the close of business on July 1 will receive, on July 15, 19 additional shares for each share of the same class of stock they own. Companies carry out stock splits with the intent of making their stock prices more attractive to retail investors. Walmart is the most recent of a group of Fortune 50 companies, including Apple and Tesla, to split their stock in recent years.

Many argue that investing in Alphabet, just like with many Silicon Valley companies, is an investment in the leadership and the founders more than anything. As a result, by maintaining majority voting control of their company, Page and Brin ensure that investor confidence in their company remains high, so long as they both remain at the helm. While they do not grant as much voting power as class B shares, owning class A shares is the only way that an average investor or a Google outsider will be able to vote on decisions at stockholder meetings. Despite the relatively low number of class B shares in circulation, these shares have 465,350,190 votes thanks to their ten-times voting power.

Pulling back the curtain on stock splits

That’s impressive growth, particularly for a company with a market cap of $1.94 trillion. Page and Brin own a combined 12% of Alphabet’s Class C shares, which trade under the ticker symbol “GOOG” and have no voting rights, according to FactSet. The duo control 83% of the company’s Class B shares, which do not trade on open markets. While investors cheered the stock split news earlier in the year, concerns about macroeconomic headwinds have pushed GOOGL and GOOG shares to a two-year low in early November 2022. Since then, Alphabet shares have partially recovered, trading with a 19% year-to-date gain, as of 5 April 2023.

It will make the stock more accessible and liquid, which could lead to more buying and selling activity in the future. And while the stock split itself doesn’t have any bearing on Google’s fundamentals, it is still a positive sign for the company’s long-term prospects. If a company whose shares cost $1,000 apiece underwent a 2-for-1 stock split, the overall amount of shares would double while the price of each share would drop to $500.

Google Falls as Q4 Ad Revenue Disappoints

The opinions expressed in this article are those of the writer, subject to the Publishing Guidelines. “Alphabet still has room for further YouTube monetisation and monetisation of Maps. Alphabet’s wide Economic Moat Rating, which means the company has a competitive advantage, will also be limefx unaffected by the split. Discover the range of markets you can trade on – and learn how they work – with IG Academy’s online course. In January 2023, Alphabet announced plans to cut approximately 12,000 roles from its workforce, with expected severance and related charges ranging from $1.9bn to $2.3bn.

Google stock classes: what do they mean?

Though the new price will be roughly $150 per share — as of Alphabet’s Wednesday closing price of $2,960 — existing shareholders will receive 19 additional shares for every share they already own. Put simply, a stock split is when a company divides up its shares to lower the price and increase the overall amount of shares available. A company usually undergoes a stock split when the price of its shares has gotten very high.

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